Market Research

We specialize in customized market research solutions specific to each client’s business objectives. Our team delivers unique solutions that have provided insights for pre-launch, launch and in-line products.

• Market research design and development
• Qualitative and quantitative analysis
• Screening and recruitment services for qualitative research
• Grassroots/community based market research
• Ethnographies
• Insight, concept, positioning and creative research
• Product and consumer usage testing
• Consumer and professional audiences
• Multicultural and youth research
• Moderation by highly seasoned research professionals
• On-site and off-site internal consultation and market research project management

Strategy

We work with your team to determine the who, what, where and when to execute successful marketing programs. Once the insights have been gathered, understanding the right aperture is a key element of our diagnostics. Think of your business situation like a photographer would. Where is the opening through which your opportunity can shine through?

• Objective identification
• Strategy development
• Initiative and strategic planning

Marketing

Insights plus strategic direction lead to opportunities for engagement. With a wealth of vehicles to engage consumers, professionals and other stakeholders, which ones do you choose? How do you connect in an environment full of distractions? We work with our clients to understand how to make those connections. General marketing and advertising management Client services and account management Multicultural marketing Grassroots marketing and strategic event planning

Organizational Design & Education

Make your insights actionable. Increasing the knowledge base is only the first step. We take research and strategy, then design programs that specifically suit our clients’ needs, including the development of education and training programs. This delivery ensures that not only your current team benefits from the insights gathered, but future teams, sales and external stakeholders also benefit from critical marketplace learnings. We also design the organization’s structure to support our clients’ performance goals.

• Insight delivery
• Organizational development
• Workforce development and improvement
• Performance driven training
• Competency assurance